FNPʼs New Raksha Bandhan Film Melds AI With Emotion

Indiaʼs gifting leader introduces a first-of-its-kind AI-powered Raksha Bandhan film, alongside its most expansive and thoughtfully curated collection to date.

24 July 2025: FNP (Ferns N Petals), Indiaʼs most loved gifting brand and the undisputed leader in Rakhi retail, has launched a first-of-its-kind Rakhi brand film created entirely using AI. Continuing the brandʼs powerful thought “Door ho ya paas, Rakhi banayein khaasˮ, the campaign captures the unshakable sibling bond in todayʼs globalised world — where sisters in Delhi can still surprise brothers in Dublin.

Watch:  https://www.youtube.com/watch?v=5yyq3s7-xf8

Conceptualised with the agency Teen Bandar and voiced by Piyush Mishra, the 30-second film traces a heartwarming journey of brothers across continents receiving FNP Rakhi gifts — each becoming joyful on having their festivities made special. All visuals have been AI-generated with no physical shoot, portraying cross-continent setups with striking realism.

What makes this effort truly innovative is the use of personalisation — with versions of the film that dynamically include the sender’s or siblingʼs name in the voiceover, making each viewing feel intimate, tailored, and deeply emotional.

Avi Kumar, Chief Marketing Officer, FNP, said:

“With families more global than ever, we wanted to show that distance doesnʼt weaken the bond — especially on Rakhi. By using AI, weʼve reimagined how we tell this story while staying rooted in our core promise: delivering not just gifts, but emotions, on time and across the world. Itʼs a fresh format, but the heart remains the same.ˮ

Savio Joseph, Co-founder, Teen Bandar, added:

“Partnering with FNP again was a joy. This time, we used AI to reinforce their global promise and bring alive a simple insight — that even across borders, a Rakhi can still fieel personal.ˮ

Alongside the campaign, FNP has already unveiled its 2025 Rakhi collection — the most diverse and design-forward range in the country. With thousands of SKUs spanning premium, traditional and personalised offerings, the collection is a tribute to the evolving ways siblings celebrate each other. Highlights include:

• Designer Collections: From Polki and Pearl finishes to dome-style spiritual rakhis and kidsʼ toy rakhis
• New-Age Formats: Rakhi-cum-jewellery, magnetic rakhis, and keepsake trinkets
• Family Combos: Bhaiya-Bhabhi sets, Kids Rakhis, and multi-rakhi family packs
• Personalised Touches: Name-engraved rakhis, photo gifts, message cards, and custom hampers
• Gourmet Gifting: Curated hampers featuring artisanal sweets, dry fruits, chocolates, and global flavours
• Ready-to-Celebrate Gifting: Complete, pre-curated sets with Rakhi, sweets, and messages – perfect for busy consumers

FNP continues to empower siblings across the globe to celebrate their bond, no matter the distance. With international delivery available to over 100 countries – including the Rakhi to USA, UK, Australia, Canada, and the UAE – and reliable same-day and 30-minute express delivery across key Indian cities, FNP ensures your love reaches right on time, no matter where your sibling is. The brandʼs expansive logistical network makes it easier than ever to choose thoughtful, trendy and personalised gifting solutions that delight.

Whether youʼre looking for something traditional, contemporary, quirky, or heartfelt, FNP’s Rakhi 2025 collection — a curated selection of latest designs crafted for modern relationships — is live now.

For a visual feast of gifting inspirations, follow FNP on Instagram at @fernsnpetalsindia.